Search Engine Optimization Los Angeles, California, USA
SEO is a marketing form focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.
Transparent – Consistent – Impact
At FramoTec based in Los Angeles we provide expert optimization for YOUR dental practice in the Los Angeles area, not for your competion!
Here are three important facts you might want to consider before disregarding marketing your business with SEO:
1. According to the American Dental Association (ADA) every dental practice looses an average of 20% of their patients a year.
2. A 2017 survey of US Internet users conducted by Burke for the Local Search Association (LSA), eight out of 10 respondents said a search engine was their top choice among a collection of digital and non-digital sources to look up information for local services.
3. A #1 position in Google's search results receives 18.2% of all click-through traffic. The second position receives 10.1%, the third 7.2%, the fourth 4.8%, and all others under 2%.
Taking these basic facts in count, rancking high on Google is critical to winning new patients in the competitive Los Angeles market.
Some factors that determine a high ranking
There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
SEO isn't just about building search engine-friendly websites. It's about making your site better for people too. Here are some of the important factors that play a crucial role in ranking high in your local Los Angeles community.
1. Content
According to Google experts content is one of the most important ranging factors. This shouldn't come as a surprise, but in recent years, we've seen a shift away from keyword-focused content towards more relevant content written in natural language.
In fact, the SearchMetrics study cited above found that just 53% of the top 20 queries have keywords in their title tag, and less than 40% of landing pages have keywords in their header tag. This number is dropping year-over-year, which "clearly demonstrates that Google evaluates content according to its relevance-and not by the inclusion of individual keywords."
2. Backlinks
Backlinks remain an important Google ranking factor, but over the years, Google has learned to weed out the bad links from the good. More links will still result in a higher score, but only if they're from a number of diverse and authoritative domains.
The key to a strong link building campaign is to create content people crave especially in high density markets like Los Angeles, and then to promote that content relentlessly.
When your content earns a lot of these high-quality backlinks, you hit three important ranking signals: number of backlinks, link authority, and link diversity.
3. Mobile Optimization
In order to keep your existing patients and gain new ones in your Los Angeles community, it is more important than ever that your content is responsive on all mobile platforms and identical to the content on your desktop site. Mobile-friendliness is now the norm, and with 85% of all websites now meeting Google's criteria for being mobile-friendly, it's time to improve your website even more - think mobile-first, not just mobile-friendly.
Page speed is another important ranking factor that ties heavily into a good user experience. Desktop websites should load in 3 seconds or less, while mobile websites should load in 2 seconds or less.
4. Technical Issues
Technical issues, however, can prevent a site's content from ranking as highly as it could for relevant keyword queries - or keep it from ranking at all.
Common technical issues include duplicate content, dubious inbound links, poor navigation, and improper redirects. Google's goal is to deliver a positive user experience, so content on sites with architecture problems won't likely earn high ranking.
SEO is an ever-evolving industry. In the past few years, we've seen Google make a steady push for rich content, quality links, and a perfect mobile experience. For this reason, search marketing will continue to be a priority for those who wish to remain competitive on the web. Contact FramoTec in Los Angeles to get ahead of your competition.
Assuming that you're ready to take your local Los Angeles practice to the next level, the question is:
What SEO company is right for me?
Here is a video from Google Webmasters on what to look for when hiring a SEO company.
Why choose us?
1. Focus on Dentist
While most SEO companies you find on the Internet are spend their efforts on eCommerce or marketing various kind of local services, our Los Angeles team of experts only focus on SEO for dentists by increasing your site's visibilty to your target audience.
2. Exclusivity
We at FramoTec only market your dental practice in your area and not your competition. Anyhting else would be counterproductive to our efforts in ranking you high on Google.
3. We do the work
FramoTec will provide you with a customized campaign that is tailored to your dental practice in the Los Angeles market, whether it is creating engaging content for your audience or social media marketing, what you see is what you get from us not from some oversea farm company.
4. No contract!
We don't lock you into a long term contract like other SEO companies. If our results don't speak for themselves you can cancel anytime with no penalities.
5. Free Evaluation
Our team in Los Angeles offers you the convenience of free evaluation of your current website. We will send you an analysis for our technical and search audit, identifying trouble issues, suggest improvements, give you an estimate on the time and money investment needed to implement the improvement.
6. Experience
FramoTec experts have years of SEO experience with international clients ranging from Los Angeles to Germany that can help your dental practice improve search engine ranking, drive online traffic and ultimately get your more business from your targeted group of patients. Our office in Los Angeles is available 24/7 to help you.